Sebastian Yatra Joins The Ranks of Universal Music Latino




The new artist to follow in the Colombian music scene is SEBASTIAN YATRA. He has begun his route to establishing himself as one of the most prominent Latin artists of the moment by adding his versatility and talent to the ranks of Universal Music Latino.

Sebastian Yatra is one of the most talented and impactful artists of the moment. We are very proud of having him on our roster “…. “We are looking forward to working with him, and we are confident that he is destined to be one of the most influential Latin artists in the Spanish-speaking world,” said Alejandro Duque, General Manager of Universal Music Latino

The 21-year-old Colombian singer and composer managed to stand out thanks to his great vocal talent. His music borders that range from urban to pop genres each being as authentic as the other. Thanks to his versatility to compose and interpret music, Yatra has been successful and has had an excellent projection in different markets outside Colombia, such as Ecuador, Venezuela, Mexico, Portugal and Spain.

“It is a great honor for me to be part of the Universal family, it’s a dream come true to have a team that allows me to show my music to more people. I am happy to bring my project to a new scale and trust in a company that believes in what I do. I want to work more than ever, creating music, promoting it, and giving everything I have to achieve the goals that we set years ago and be able to touch new hearts” – Said SEBASTIAN YATRA.

Sebastian Yatra’s exposure spans continents with the help of social media and mobile apps

Yatra is one of the artists with the most musical projection in Colombia. He was nominated in the category of Producers Choice Award for Premios Juventud Awards, which selects the artist who will become the next favorite of the public. HTV also chose Yatra in the category of Best New Artist for the Heat Awards 2016.

The young singer has had an outstanding performance on the web with his videos “Como Mirarte,” with more than 25 million views. “No Me Llames” feat. Alkilados has over 15 million views, and his collaboration with Cali y El Dandee and Juan Magan “Por Fin Te Encontré,” has over 250 million views. This collaboration features Yatra also as a composer.

SEBASTIAN YATRA recently shook WhatsApp and the social networks with the release of his Mixtape “JukeBox Volume 1 / Stuff To Dance To”; he became the first Colombian artist to introduce a digital, exclusive free mixtape for his fans. YATRA shared new music with fans directly via WhatsApp, social networks, and a website with a free download link as well as official lyric videos of the mixtape on Youtube.

In just one week, the Mixtape had 1.5 million streams, 100,000 unique visitors to the site and 50,000 direct downloads, becoming a trending topic on Twitter and having a great exposure not only in Colombia but in countries such as Ecuador, Venezuela, and Mexico.

SEBASTIAN YATRA expanded his reach in Mexico, by participating as a guest artist at festivals such as The Concert Event 40 and EXA, where he was well received by the public. In August, the Colombian artist will go on tour in Portugal, and he will have live performances in Colombia, Ecuador, and Mexico .

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