“At times it seems that after you’ve been scarred too often by a relationship, you’re not the same. Regardless of how much forgiveness is sought or how much you try, there’s no going back. That’s what I’m trying to portray in this song which I really like. It’s a simple song, straight to the heart, and my intention is for it to make an impact on people.” – Julio Ramírez (Reik)
MIAMI (December 11, 2015) – The renowned pop trio Reik continues working intensively in the studio on their forthcoming, as-yet-untitled 2016 studio album, alongside producer Kiko Cibrian.
The group has offered us a preview with first single “Voy a Olvidarte” (I’m Going to Forget You), which has become a hit in their native Mexico and throughout Latin America. Its music video premieres today, December 11.
Directed by Martin Bautista, photographed by Miguel Zetina and produced by Roberto Reynoso for The Maestros, this video was filmed during all-night sessions at a modern, conceptual house located in the bustling Lomas de Santa Fe neighborhood of southwestern Mexico City.
Shot in black and white, the video intersperses Reik’s performance with portrayals of a couple enjoying happy moments and mourning their breakup.
The group’s triumphs for its previous album cycle (Peligro) were monumental, highlighted by five sold-out performances at Mexico City’s National Auditorium; two performances at Buenos Aires’ Luna Park; its February 2015 concert in Viña del Mar, Chile, which earned it the prestigious Gold and Silver Seagull Awards; and its unstoppable 300+ date tour, which covered the U.S., Mexico and Latin America, and even included festivals in South Korea.
Reik’s upcoming fifth studio album is almost complete, and is sure to be one of Latin pop’s most eagerly awaited releases of 2016.